Classified Listing 2.0
Next-Generation Automotive Marketplace
The only platform that combines a 3D showroom, classifieds, social network, news, and digital tools — for car enthusiasts and brands
10,500,000+
app downloads
150+
countries
1,500+
3D car models
The Automotive Industry Is Losing Billions Every Year
Traditional classified platforms are no longer effective — and the market is paying the price:
- Outdated sales models lead to customer drop-off and missed opportunities.
- Rising seller costs for listings, while ROI continues to decline.
- No cross-selling of automotive products, limiting average transaction value.
- Platforms prioritize monetizing sellers, with little focus on user engagement or retention.
Over $10 Billion lost annually
due to outdated platforms and inefficient solutions.
Challenges & Solutions
Car Sellers
High customer acquisition costs, low ROI and retention
The 3D showroom attracts customers and shortens the decision journey, increasing engagement and LTV, while enabling upselling without additional costs
Buyers
Choosing and purchasing a car, wheels, tuning, or other accessories is complex and time-consuming. Without automotive experience, it’s nearly impossible to find the right option.
A highly detailed interactive 3D showroom makes it easy to choose a car, wheels, parts, and decals, try them on (via AR), and contact the seller
Manufacturers (cars, wheels, interior/exterior products, etc.)
Limited options for customization, presentation, and direct interaction with customers. Building custom tools is time-consuming and expensive.
3D and AR product presentations offer an impactful and customizable experience directly in the app. The interactive showroom gives brands/dealers a dedicated storefront
Service Centers (tuning studios, auto repair shops)
Long sales cycles due to customer hesitation: buyers aren’t sure how the part will look on their car, fear making expensive mistakes, and take a long time to decide
Instant visualization and customization in a user-friendly mobile interface simplify and accelerate the decision-making process. Customers can try on body kits, wheels, paint colors, exhausts, and more in 3D and AR—on their actual car—before visiting the shop
Industry
Outdated engagement models and monopoly of traditional classified platforms
A completely new format of interaction with the automotive audience — powered by cutting-edge technologies (3D/AR/VR/AI)
Competitive Benchmarking
| Feature | Formacar | Competitor 1 | Competitor 2 |
|---|---|---|---|
| 3D Configurator + AR mode |  |
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| Customization + Purchase |
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| Built-in Social Network | |
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| AI Features | |
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| Global Market Focus | |
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| Parts Customization / Tuning Shop | |
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| Listing | |
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| Mobile-First Platform | 100% App-First | Partial | Partial |
Formacar — The Future of the Automotive Industry
Think Facebook and Amazon, but built exclusively for the automotive world — complete with a fully immersive 3D virtual showroom.
Ecosystem:
- Automotive Classifieds — Buy and sell vehicles, wheels, tires, brakes, interior and exterior parts — all within a next-gen virtual 3D showroom experience.
- AI-Powered Tools — Smart search, personalized recommendations, and automated valuation tools to simplify the buying and selling process.
- Social Network for Car Enthusiasts — User-generated content, vehicle rankings, car battles, news, and community engagement — all in one place.
- Brand Catalog Integration — Seamless access to official product databases from leading automotive brands — integrated into the configurator and classifieds.
Business Tool — Not Just for End Users
Used by:
- Car Dealerships — Real-time vehicle configuration at showrooms and on websites.
- Tuning Studios — Pre-sale customization and upselling opportunities.
- Parts Manufacturers — Direct orders via immersive virtual 3D showrooms.
- Distributors — Interactive 3D displays replacing outdated PDFs and static catalogs.
- Buyers and Sellers — Accessible on any smartphone, tablet, or computer.
- Augmented and virtual reality (AR/VR) technologies for vehicle visualization and customization
Clients:
Partners:
3D Showroom Scalability
One 3D car model = up to 1.5 million users
Over 1,500 models already available in the virtual showroom
| Region | User Base | Model Covers |
|---|---|---|
| GCC | ~15.3 million | ~30,000 |
| Global | ~892 million | ~ 1.5 million |
Metric (OICA, Statista, Formacar)
Persona Journey
Buyer:
Meet Alex, a customer from Dubai planning to buy a Mercedes-AMG G 63
He enters the Formacar 3D Showroom and selects the car model.
Customizes the vehicle inside the app — choosing exterior color, wheels, and interior options.
Compares offers from various dealerships.
Completes the purchase directly through the platform.
Receives his fully customized vehicle — delivered exactly as configured.
Seller:
A dealer or private seller accesses the Formacar web or mobile platform.
Creates a listing to sell a vehicle.
Selects the car model from the 3D showroom and links it to the listing.
A buyer views the listing and receives instant assistance from the AI assistant.
The buyer explores the car in 3D, customizes it with add-ons and accessories.
Contact the seller, parts provider, or a customization studio — all directly within the platform.
Achievements
10,5M+
app downloads
300K
MAU
500M+
custom 3D car builds
150+
countries
Trusted by Creators
tony.keyrouz
1,222
publications
3,1M+
subscribers
155
subscriptions
User Reviews
Shawdrell McElveen
This is a great app for car enthusiast! Especially when I want to change the wheels on my personal vehicle I try it on the and get all the information about the look to make it a reality! I love this app!
Resource:
Google Play
Timofey Dmitriev
Truly, this is the coolest configurator out there! I’m thrilled! A huge advantage is that once you’ve built the look you want for your car, you can find places where those specific parts are available for purchase. Hats off to the developers — Bravo! No hesitation in giving the team 5 stars! P.S. Looking forward to seeing it grow and evolve further!
Resource:
Google Play
Oleg Dimitrov
A truly impressive selection of customization and tuning options for a wide range of cars. A very interesting, creative, and highly practical project for car enthusiasts. You can see how different tuning or interior modifications will look in advance or in the showroom. I’m genuinely impressed!
Resource:
Google Play
5caro
The most advanced car-related app throughout all the years it’s been around! The developers take a meticulous approach, and honestly, there’s no real equivalent when it comes to features like AR wheel replacement — I even saw a preview of AR livery fitting! Formacar’s augmented reality works better than in any other app I’ve seen. It’s a mystery to me how, even with 3D car models, it still outperforms native AR apps. Wishing all the best to the developers and creators!
Resource:
Apple Store
Trayvon Danking
It was sooooo coool I hit some hard whips on there yall gotta see them junts
Resource:
Apple Store
Darwin Mayon
Everything about this app is amazing.it tells you car news and has a 3d configuration that I cannot stop going on!
Resource:
Apple Store
User
It is so fun! There is a wide variety of customizations. The graphics are also amazing and the attention to detail on the cars is unbeatable for most mobile app. There is more to like there is a whole community talking about car things so for any fans out there it is really great app!
Resource:
Google Play
Bailey Burch
Outstanding app, especially the 3D showroom! They have so many options and I finally found my car so I'm able to see what it would look like with different paint and wraps! I haven't explored anything else much but overall I like the app, I'd recommend especially over 3D showroom
Resource:
Google Play
David L
Really cool app. Personalize over a thousand year/makes that are available. The most entailed / versatile paint shop on a car build program. Paint the Body, hood, color of window tint, pin stripes, racing stripes, decals, and higher versions have interior color, moulding, etc. Then you have options for tires (style, size, tons of rims to choose, and up to 4 colors on the rims). Use your camera to place car in your drive and take a realistic pic.
Resource:
Google Play
Market Opportunity & Growth Potential
The automotive e-commerce sector across GCC countries is experiencing rapid growth, driven by the rising popularity of online purchases, technological innovation, and increasing demand for auto parts and accessories.
18.4% CAGR
Projected annual growth rate of the automotive e-commerce market (2024–2030)
$14.7 B
Estimated size of the auto tuning and customization market by 2033
$11.7 B
Value of the used car market (including customization) in 2024(with a projected CAGR of 5.0% through 2032)
$7.61 B
Forecasted value of the automotive interior market by 2029
Business Model
Revenue Streams:
- Paid listings (classified ads)
- Brand subscriptions
- Targeted advertising
Growth Strategy:
- From User
- To Brand
- To Ecosystem
Roadmap
Q1 2025
- MVP launch: Classifieds + Showroom
- Beta testing with selected dealerships
- Launch of website with partner onboarding form
Q2 2025
- Public platform release
- Bulk listing uploads and dealer expansion
- Showroom feature enhancement
- Start of targeted marketing campaigns
Q3 2025
- Integration with OEM APIs
- Launch of intelligent chatbot assistant
- Rollout of email marketing automation
- AR module integration in mobile app
Q4 2025
- Implementation of AI-driven recommendations
- UI/UX refinement and performance upgrades
- Multilingual platform support
- Monetization tools
Q1 2026
- Advanced analytics tools for dealerships
- Server-side optimization and scaling
- Launch of user loyalty program
Q2 2026
- Geographic expansion across GCC markets
- Strategic partnerships
- Year-end review
Roadmap Enhancement and Strategic Development
Whitepaper
OpenTeam
Vazgen Amosov
15+ years in ATI
FOUNDER
Pavel Gamzovich
10+ years in Strategic Management & BD
CEO
Ilya Kovalenko
16+ years in IT
COO & CIO
Konstantin Mishinkin
12+ years in Marketing
CMC
Iryna Grankina
10+ years in PR & Marketing
IR & HOP
Polina Kozlova
8+ years in B2C/B2B
SALES DIRECTOR
FAQ
How do you monetize the platform?
Our business model includes several revenue streams:
- Subscription fees from automotive brands for in-app presence and custom showrooms.
- SaaS licensing for using our 3D configurator on external websites and B2B platforms.
- Commission on sales within the Classified section.
- Additional paid features for dealerships and end customers.
- Creation and integration of 3D models as a service.
What are Formacar’s competitive advantages?
- Proprietary technology platform with a built-in 3D/AR engine.
- Unique, fully customizable 3D models in real time.
- Established B2B network with manufacturers and dealerships.
- Mobile app as the primary gateway to the ecosystem.
- Brand recognition within the automotive niche.
What drives your growth?
Our growth is powered by major industry trends, including:
- E-commerce adoption in the automotive sector.
- Rising demand for personalization and customization.
- The widespread use of 3D/AR technologies.
- The shift toward mobile-first experiences.
Who is behind the project and what is the team’s background?
The Formacar team brings together experts in IT, automotive styling, product development, and digital marketing. The founder is a serial entrepreneur with a track record of successful ventures in the automotive industry. The company is headquartered in the UAE, with R&D based in the CIS region.
How can an investor participate in the project?
We are open to both strategic and venture investors. Equity participation is available, with options offered to early partners and the opportunity for an advisory or observer role on the board of directors. Further details are available upon request.
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